Top 5 Beauty Retail Apps in Egypt Q1 2024

In the first quarter of 2024, the top 5 beauty retail apps in Egypt exhibited diverse performance trends in terms of weekly downloads and active users. Here’s a detailed look at their metrics.

Source Beauty saw an impressive increase in weekly downloads throughout the quarter. Starting at 2.7K in the first week of January, the app's downloads surged, peaking at 5K in mid-March before slightly tapering to 4.6K by the end of the quarter.

Bath&BodyWorks also experienced fluctuating download numbers. Beginning with 2K downloads in early January, the app's performance peaked at 3.9K in late February and settled at approximately 2.3K by the end of March. Active users for Bath&BodyWorks showed a mixed trend, starting with 10.8K and reaching a high of 13.3K in mid-February, followed by a dip to 9.5K in mid-March and then rebounding to 11K by the end of the quarter.

Mazaya Stores had a varied performance in weekly downloads. The app started with 1.2K downloads in the first week of January and saw a significant rise to 3.7K downloads in mid-February. However, the numbers dropped to 876 downloads by the end of March.

Oriflame, which was released in March 2024, displayed a downward trend in weekly downloads. The app began with 2.2K downloads in early January, peaking at 3K in the second week and then decreasing to 745 by the end of March. Active users followed a different pattern, starting at 3.5K in January, increasing to 5.6K in mid-February, and ending the quarter at 5.3K.

Eva Cosmetics had a relatively steady performance with a few fluctuations. The app started with 2.3K downloads in January, reaching a peak of 2.5K in the second week and eventually dropping to 1.4K by the end of March.

These insights are based on data from Sensor Tower, where more detailed information can be found.